CulpepperInk provides four main services to small- and medium-sized businesses:
Read more about each service by scrolling down this page.
1. Marketing + Copywriting
This is my main business, which includes:
See some of my clientsand what I wrote for them.
2. Copy Critque & Editing
I provide a 'copy critique' and a 'copy editing' service to clients who have already developed their content but need to reorganise, improve or sharpen it.
A copy critique is ideal for clients who would like an objective second opinion on copy they've just created, or who want to revitalize a campaign that's no longer working as it once did.
Once I’ve critiqued your copy, I’ll send you a thorough analysis explaining what I think works, what doesn't, what needs to be changed and how. In other words, though I won’t write copy for you under this arrangement, you will receive complete, detailed instructions about how to revise the words you have written.
A copy critique is also a great way for you to try my services at a price that's lower than I charge for writing new content. Plus, I’ll apply a discount if you decide to hire me to re-write what I’ve critiqued.
3. Content Consultancy
Every word that's written about or by your business needs to follow a logical course - so that every word connects quickly with your audience in this hyper-connected world.
If you decide to use my Content Consultancy service I will work with you to create a unique, effective content marketing programme, not just a handful of disconnected - though possibly very well-written - web pages or blog posts. I will pull together everything that you have written about your business and products to form a cohesive, business-building strategy.
The end result: you will have something that attracts, entertains and inspires people to take action!
4. Copy Research
As a copywriter I spend a great deal of time researching before I start writing. I want facts and figures at my fingertips to make my copy more compelling, engaging and readable.
Some copywriters spend as much as 30 percent of their time researching and looking for the “golden nuggets” that will set their copywriting apart from the rest. That's great, except all that time researching could be better spent writing, potentially making more money than would be needed to pay a researcher.
I use researchers to help make my copy more effective. Now I’m giving you the chance to tap into that resource too. I won’t be doing the research for you (that simply wouldn’t make sense), but I manage the researchers and make sure they deliver the end result that I would expect for you. Contact me for more information about CulpepperInk’s research service.
I've provided answers to some of the questions that clients have asked me. If you need more information or have more questions, please do contact me.
What kind of assignments do you handle?
My specialties include:
How do you charge for projects?
In most cases I either quote a flat fee per project or a day rate. Sometimes, if the project is a little open-ended or the client doesn’t have a clear brief, I will charge by the hour. Either way it will be discussed and agreed upon before starting. The flat fee or day rate (in some cases a half-day rate) generally works out as a better deal for my clients because I can research and write the copy without worrying about the number of hours it is taking - yet still get it to you on, or before, the deadline.
How do we get started on a project?
Once you have decided to use my services, I'll send you a 'Fee Agreement' (based on the project quote that I will have sent you previously). I will need the fee agreement signed and posted or scanned and emailed back before I begin on the project. I also ask for 50 percent of the project fee to begin work. I’ll invoice the other 50 percent one week after submitting the initial draft, and that amount is due within 15 days of the invoice date. This gives you a little over three weeks (from the day you receive my initial draft) to submit the balance.
At about the same time I'll ask you for a Creative Brief. I’ll need some fairly detailed information or instructions from you about what you would like. If you're not sure exactly what you need we can talk that through in a free 30-minute phone call consultation. Once I get the answers to the creative brief – along with any other helpful background information such as house style – I will probably have some questions. In that case, I will email those to you - or contact you by phone (if you prefer) - to schedule a convenient time to discuss them.
How long will it take you to write my copy?
That’s a difficult one to answer. It depends on the project; a 500-word blog post obviously takes far less time than a 10-page whitepaper. I will give you an estimate when you let me know your project. If a “rush” project is needed, I will do my best to help, depending on other demands from scheduled work. If I can’t help, I will refer you to appropriate writing colleagues.
How do you handle revisions?
Just tell me what needs to be improved and the specific changes you want me to make, and I’ll make them quickly, and at no charge. Revisions are included in the flat fee or hourly fee we agreed upon for the project, as long as you request them within 30 days of my submission and they do not constitute a change in the assignment. I will do my best to make sure you're pleased and enthusiastic about the copy when you receive it.
Do you guarantee your work?
I fully guarantee my work...it's as simple as that! I won’t be satisfied until you are.
If you are not 100 percent satisfied, I will revise the copy to your specific guidelines - and at my expense. The only conditions are that you let me know within 30 days of your receipt of the copy, and that your new instructions do not involve a change in direction, scope or format. All I ask is that you help me pinpoint where the copy is not hitting the mark.
Please note, however, in the case of direct response copy, I can’t predict how many responses or inquiries you’ll get. Frankly, no reputable copywriter can. However, I always guarantee that you’ll be satisfied with the copy you receive from me.